Marketing For Therapists

Basic HTML for Copy Editing

HTML definition and purpose

HTML stands for HyperText Markup Language. It’s the standard markup language for creating web pages and web applications. HTML provides the structure and content of a web page by using a system of tags and attributes to define elements such as headings, paragraphs, links, images, and more. Its purpose is to create a structured document that web browsers can interpret and display visually to users.

In essence, HTML acts as the backbone of web pages, organizing and presenting content in a format that is understandable and accessible to both humans and machines browsing the internet.

Practical reasons to learn and use the basic HTML

TROUBLESHOOTING FORMATTING: While many website editors come with a user-friendly visual mode editor, understanding basic HTML tags can help you customize your copy further, and especially troubleshoot formatting issues.

IMPROVING ON-PAGE SEO: Now that you understand that the dual purpose of HTML is to make website pages readable to both humans (how contend displays in a browser) and machines (search engine bots), how a specific text is marked by HTML tags is important.

THE BASIC HTML TAGS

  • Hyperlink <a>
  • Paragraph <p>
  • Heading <h1> , <h2> , <h3> , <h4> , <h5>
  • Emphasized text <em>
  • Emphasized text of importance <strong>
  • Line Break <br>
  • Image <img>
  • Bullet lists <ul>
  • Numbered lists <ol>
  • Embeded external content <iframe>
  • Table with raws and columns <table>, <tr>, <td>, <th>

HTML Tags

Writing and Reading

Open and Close Tags Principle for Markup

Page elements – any part of text, image, table, embeded content – are marked up using tags which explain the purpose of that part of the content. A markup tag for a paragraph starts with <p> in front of the paragraph and ends with </p> after the paragraph. Notice that the ending or closing part of the tag starts with a forward slash inside the brackets.

1.

Acknowledge
Connection

Start with acknowledging the connection you share

You can express it as:

– a reflective thought about your connection / relationship / shared project, and what it has given you (support, experience, learning, growth, joy…)
– a gratitude for having them on your path / your life (“Having you in my life…” “Working with you…”  “Sharing with you…”)
– an acknowledgment of a difference they have made for you with a specific role/gift
– an acknowledgment of a shared cause, interest or care for something

PREPcontemplate on how different your path / life / work / confidence / opportunity would have been different without them

2.

Share
The Happy News

Share the news about your new website

Introduce the launch of your new website by sharing excitement and gladness with expressions like:

– “after hard work I put into …”
–  “I am proud to announce the launch of my new professional website”
–  “I am happy to share my brand new website”
–  “I am excited that my new website is completed and want to share it with you”

PREPcontemplate on the difference of having a new website now and the work you put into it

3.

Request
A Feedback

Make a request for a feedback

Invite people to peruse your website and give you a relevant feedback

“It would mean a lot to me if you would take a few minutes and visit my website and give me your valuable feedback. Please let me know…”

Feedback focus from family / friends / community:
– Was navigating the website easy?
– What did you like the most?
– Does the website reflects me as you know me?
– Anything else you would like to point out or suggest?

Feedback focus from acquaintances:
– Was navigating the website easy?
– What did you like the most?
– Anything else you would like to bring my attention to?

Feedback focus from clients:
– Was navigating the website easy?
– What changes or additions would you like to see on the website that would be helpful to you?
– Is there anything else you’d like to bring to my attention?

Feedback focus from colleagues:
– Are my offers on the website easy to grasp?
– Is it clear that I serve clients in CA and HI?
– Do you have any suggestions for improving the visual presentation and copy of my offers on the website?
– Is there anything else you’d like to bring to my attention to make the site more user-friendly?

Feedback focus from editors:
“Would you be available next week to go through my website page by page and give me your invaluable feedback? Here are a few points I would appreciate your insight and quality feedback on:”

– Are the services presented on the website easy to grasp?
– Do you have any suggestions for improving the visual presentation and copy of my offers on the website?
– Any specific suggestions for copy edits (like changing a specific expression, shortening text)?
– Is there anything else you’d like to bring to my attention to make the site more user-friendly?

4.

Thank
In Advance

Thank in advance for the feedback

“Thank you so much, in advance, for your time to visit my website. I very much look forward to your shared insight and feedback!”

If applicable, invite the recipient(s) to share about their news or the latest in respect to interests you share or the connection you have.